February 24, 2024

Technology Websites

I Need Technology Websites Right

The surge in smartphone usage is undeniably fuelling the demand for mobile-friendly apps and websites: GoDaddy India

Representative Image

How has increased accessibility of technology and affordable internet access impacted businesses in terms of market expansion?

Accessibility to technology and affordable internet access are key drivers of business growth, enabling small businesses to expand their reach and tap into a diverse customer base. The rapid evolution of digitalization is allowing them to embrace digital platforms and create an online presence to become ‘visible’ around the globe, regardless of their size or location.
Technology is empowering these small businesses to have a targeted marketing strategy, personalized customer experiences, and data-driven insights, providing them with valuable information to make informed decisions and refine their approaches. And to sustain in today’s competitive online marketplace more businesses are adopting online channels in India.
According to a recent survey by GoDaddy, 62% of Indian small businesses use a website, online store, e-commerce platform or combination of all these channels as their main sales channel. Additionally, social media has emerged as a highly relevant sales channel, with 55% of SMBs attributing its significance. At GoDaddy, we are encouraging and empowering small businesses to create an impactful online presence by providing the tools and resources to transform their ideas into business success.

Can you explain the significance of domain names in establishing trust and credibility for businesses?

A custom domain name that matches the business name or conveys what the business does or offers plays a significant role in establishing trust and credibility for businesses online. Having a domain name that aligns with your company name creates a unique identity and helps establish a brand in the digital world. When visitors see a domain name that matches a business, it can help build trust and confidence, making potential customers feel at ease. It is easy for small business to explore their options and purchase something right for them. GoDaddy offers a wide variety of domain names and top-level domain name extensions (TLDs) so that an entrepreneur or small business owner can use what is best for their business.

GoDaddy’s survey results highlight that 62% of business prefers online platforms for better sales. Can you explain the advantages of having an owned online platform?

When businesses have their online platforms, like a website or their online store, they benefit from a range of advantages. Firstly, they have the freedom to fully customize the design and layout to align with their branding guidelines, creating a unique user experience that fosters brand recognition and loyalty. Secondly, they can showcase their products or services exactly as they want, without being restricted by the guidelines of marketplaces or social media platforms. This allows them to create a unique and consistent brand experience for their customers. And thirdly, businesses retain complete ownership of company information and customer data, enabling valuable insights and informed decision-making. This data-driven approach allows for personalized offerings and targeted marketing strategies.

Another advantage is the ability to track and manage inventory efficiently. With the right tools, businesses can keep track of their stock levels, monitor product availability, and ensure timely restocking. Moreover, having their online store enables them to use it as a central hub for promotions and marketing activities. They can integrate their online store with email marketing campaigns and use it as a destination for customers to make purchases directly. This can help simplify the customer journey and improve the overall shopping experience and purchase path.

How is the increased usage of smartphones contributing to the demand for mobile-friendly websites?

The surge in smartphone usage is undeniably fuelling the demand for mobile-friendly apps and websites. In India, smartphones have emerged as the primary means of accessing the internet for a significant portion of the population. The number of smartphone users in India surpassed 748 million in 2020, with projections indicating that the global smartphone user base will exceed 1.5 billion users by 2040.

According to our recent GoDaddy survey in India, the mobile phone is a valuable sales channel in the country, with 46% of SMBs considering it an effective tool in comparison to several other countries across the world.

Mobile and desktop devices both have their benefits, mobile-friendly websites, for example, are designed and optimized for smaller screens, ensuring a seamless and user-friendly browsing experience. They feature responsive layouts, swift loading times, and intuitive navigation, enabling users to effortlessly explore and interact with content on their mobile devices. By embracing a mobile-friendly website, businesses have a better chance to more effectively connect and engage with their target audience, enhance user experience, and elevate overall customer satisfaction while tapping into the growing mobile user base. Additionally, mobile-friendly websites can help to play a pivotal role in search engine optimization (SEO), as search engines prioritize mobile-friendly websites in their mobile search results.

How do GoDaddy’s affordable offerings assist businesses in digitizing their operations?

Small businesses need to make every effort count, and while affordable online tools are a very important aspect for any business to grow online, having a trusted partner that can provide the right tools, resources and support is equally important. Resources for small businesses can come in the shape of educational articles, how-to videos, and 24×7 customer support services so they are guided at every step of their online journey. At GoDaddy, we keep all of this top of mind so our customers can be successful whether they are just starting, want to manage what they have built, or are focused on growing their operations.

link